Tradecraft
Defining Required Behavioral Changes
Most public-facing diplomatic initiatives ultimately aim to change how people think, feel, or act. Success depends on specific stakeholders doing something different than they're currently doing.
Tradecraft
Stakeholder Mapping and Visualization
Stakeholder mapping is the systematic process of identifying, analyzing, and visualizing all the actors who either affect or are affected by a specific policy goal.
Tradecraft
Strategic Listening in Diplomatic Practice
Strategic listening goes far beyond polite conversation or information gathering. It's the systematic practice of actively seeking out, carefully hearing, and deeply understanding the perspectives of key stakeholders in your operating environment.
Tradecraft
Audience Segmentation and Data Analysis
Audience segmentation is the practice of dividing broad stakeholder groups into smaller, more homogeneous segments that can be engaged more effectively through targeted approaches.