public diplomacy
Section Three: How much does monitoring cost?
What PD monitoring costs—free, approved tools you can use today and when to budget for surveys, licenses, or research support.
Monitoring Toolkit
Section Two: What should I monitor?
What to monitor in PD—selection criteria to prioritize activities, when to rely on existing frameworks, and examples of good candidates.
Tradecraft
Section One: Introduction to Public Diplomacy monitoring
Introduction to public diplomacy monitoring: what it is vs. evaluation, why it matters, and where to start—aligned with 18 FAM 300 guidance.
Tradecraft
What is a McLuhan Tetrad, and how do you use it?
What is a media tetrad or a McLuhan Tetrad?
Tradecraft
Understanding PD Foundations: Modern Diplomatic Tradecraft
How developing PD Foundations at the State Department created a systematized diplomatic tradecraft and gave practitioners a unified framework for excellence.
Tradecraft
Defining Required Behavioral Changes
Most public-facing diplomatic initiatives ultimately aim to change how people think, feel, or act. Success depends on specific stakeholders doing something different than they're currently doing.
Tradecraft
Stakeholder Mapping and Visualization
Stakeholder mapping is the systematic process of identifying, analyzing, and visualizing all the actors who either affect or are affected by a specific policy goal.
Tradecraft
Strategic Listening in Diplomatic Practice
Strategic listening goes far beyond polite conversation or information gathering. It's the systematic practice of actively seeking out, carefully hearing, and deeply understanding the perspectives of key stakeholders in your operating environment.
Tradecraft
Audience Segmentation and Data Analysis
Audience segmentation is the practice of dividing broad stakeholder groups into smaller, more homogeneous segments that can be engaged more effectively through targeted approaches.